The COBS Bread brand is distinctive - from the delightful service to the high quality freshly baked breads day after day. ‘Real people’ baking ‘real bread’ while demonstrating ‘real delight,’ is the cornerstone of our group marketing strategy.

Parent company Bakers Delight, has a strong, recognisable brand. COBS Bread is closely aligned with the Bakers Delight brand, leveraging existing brand awareness. Over time the COBS Bread brand will become more recognisable and continue to grow.

Strategic marketing support is offered in the areas of advertising, media, design, product, pricing, public relations, merchandising and market research.
 
Franchisees also have the flexibility to conduct campaigns at a local level. Local marketing supports corporate strategies, leveraging the advertising dollar.