Cobs Bread Blog

Behind the Bread – Chris Reich at COBS Century Crossing

by User Not Found | Aug 26, 2013
This is an exciting time for us; not only are we opening a bakery in a new city, we are also welcoming a new member to the COBS family.

Read on to get to know Chris Reich, our newest franchisee and owner of COBS Century Crossing in Spruce Grove, Alberta.

When did you join the COBS Bread family and what inspired you to do so?

After the birth of my son, I decided that I finally wanted to go out on my own and start up a business for my family. I had been a COBS customer and saw that they had opportunities available for new franchisees. I really enjoyed the high quality products they produced so I got in contact with them and set up an appointment to spend a day in the bakery. It was definitely a bit overwhelming and I felt a little bit lost but it was something that I could envision myself doing.

What did you do before working at COBS?

Before joining COBS, I worked for one of Canada’s largest grocery retailers. I had started there 14 years ago working the night shift. It was my summer job while I was a student at the University of Alberta. After I graduated, I became a Grocery Department Manager and then eventually moved up to the role of Assistant Store Manager.

What do you enjoy the most about becoming a Franchisee?

I just love the fact that this is going to be our family’s business. I’m looking forward to the chance of building strong relationships with our team members and our customers. I know I am going to be working lots of days and a whole bunch of hours but I know the level of satisfaction I will feel at the end of the day will make up for it.

Which charities will your bakery donate end of day products to?

We’re going to start off by donating our unsold products to the Parkland County Food Bank. We wanted to make sure we partnered with a charity that was connected with the local community, and we will continue to do so as we add new charitable groups in the future.

How are you planning on getting involved with Spruce Grove community?

I look forward to joining a number of local groups such as the Chamber of Commerce and the Rotary Club. From there I hope to meet with members of the community and find a number of opportunities in which we can help out with.

I also want to let community groups know that we are definitely excited about the opportunity to donate any products we can to local groups working for a good cause.

If you could invite three people to dinner who would they be?

John Elway, Jon Stewart, and Anthony Bourdain. I grew up idolizing John Elway, and even made it to a game in Seattle to watch him play in his final year. I love watching the Daily Show whenever I get a chance, so I think Jon Stewart would be a really interesting person to talk to. I also love food and I know Anthony Bourdain has had the opportunity to travel the world and try all sorts of interesting dishes.

What do you like to do in your spare time?

I don’t have too much spare time but when I do have some I love to travel. It’s been a while since my wife and I have had time to get away since we have a baby in the house but I look forward to returning to Maui and eventually taking my son to Disneyland.

What did you want to be when you were growing up?

When I was younger, I always dreamed of having a job in Disneyland. I always loved the attention to detail not just on the rides but even in the lines leading up to them.

Join Chris and his team as they celebrate the opening of COBS Century Crossing with a Community Day on Friday, September 13.


  1. 1 CD 01 Sep
    Yeah, can't wait to have a COBS here in SG, it's one of the things I miss from Chilliwack. and only a 10 minute walk from my house!! This could be dangerous diet wise. Please, please, please do NOT put the banana scones in the same display cabinet as the cinnamon ones! The cinnamon ones are my favourite COBS product but they just aren't right after they absorb the banana flavour.
  2. 2 bernie 29 Aug
    I am looking forward to a Cobs opening in Spruce Grove!
  3. 3 Ron Payne 28 Aug
    As someone who was born on Friday, June 13, 1947 and, like you and Martin Luther King, always "have a dream", I really want to wish you and your Family much success with COBS Century Crossing and celebration on Friday, September 13, 2013!  Please consider a Special Event every month when Friday falls on the 13th (next one is December) and keep the COBS charitable caring philosophy going.  You are truly giving us this day our daily bread.  Amen brother...congratulations,
  4. 4 Kim Van Mil 27 Aug
    We love Cobbs in Airdrie. My husband and I always place our order the day before we pick up. My husband is Dutch and we LOVE the Lekkerbroet bread. 

    We will always be ordering it from the Airdrie location as the customer service/staff there are wonderful and very good to us.

    Thank you,
    Kim and Tony Van Mil
  5. 5 Margo McGann 27 Aug
    So glad you are opening in Spruce Grove.  We have  need a bakery for a long time.  I am excited you chose Century Crossing as I live on the east side of town.  Good Luck