The wait for fresh baked COBS Bread is almost over for Milton, Ontario! Adil Hanif will be opening the doors of COBS Bread Willmott Marketplace on November 14th. This will be the first COBS Bread in Milton, a town that seems to be surrounded by cities that already have their own COBS. We sat down with Adil to get to know a little more about what ignites his passion for fresh bread!
When did you join the COBS Bread family and what inspired you to do so?
I joined the COBS family in July of 2018 after doing some extensive research about the company, the phenomenal products, and the community-based approach to doing business. Bread is the original comfort food, and it’s so much more. It’s the staple to family meals, and fuel for different sports. COBS is particularly unique because we are involved in our communities and help out whenever we can.
What were you up to before joining COBS?
Before COBS, I worked for A&W’s corporate office in restaurant operations and prior to that, at Tim Horton’s corporate office in restaurant operations. This experience gave me a unique perspective on how franchises are run and what separates good operators from great operators – I can’t wait to join the list of GREAT operators!
Why did you decide to open a COBS Bread bakery?
Quite simply, the business model. Premium quality products, baked from scratch everyday with unsold product being donated to local charities each and every day. It feels great that I can serve products that I’m truly proud of while at the same time provide high quality food for those who need it most.
What do you enjoy the most about being a franchisee?
My team! People are the backbone of the business and I strive to be the type of coach that staff enjoy working with. As a franchisee it’s on me to make sure that the atmosphere in the bakery is light and fun – sure it’s hard work, but we have a great time together.
How are you planning on getting involved in the community?
Our opening day will be a Community Day. The Milton District Hospital Foundation will be receiving 100% of our sales. Every COBS Bread hosts a community day when they open. I really believe it’s such a fantastic way to say ‘thanks’ right off the bat to our new neighbours.
Throughout the year we will be supporting several causes and charities through our End of Day Giving initiative: Some of the ones I’ve set up so far are
- Salvation Army Food Bank
- Lunchbox Café
- Darling Home for Kids
- I. Dick Middle School Breakfast Program
I’ve lived in Milton for 8 years and truly love it here There are great things to do, and great people! My goal is to provide gainful employment and career growth opportunities for members of the community. Furthermore, I’m looking forward to sponsoring events, teams, and local initiatives.
What do you like to do in your spare time?
I love spending time with my wife, Michelle and 2 daughters, Mia and Sienna. I’m also an avid basketball fan and have been a Raptors die-hard since day 1!