COBS BREAD RECEIVES CFA’S FRANCHSEES’ CHOICE DESIGNATION FOR 12TH CONSECUTIVE YEAR
FOR IMMEDIATE RELEASE
Vancouver, BC – April 11, 2022- COBS Bread was named as a recipient of the Franchisees’ Choice designation on April 11, 2022, during the Awards Gala at the 2022 Canadian Franchise Association (CFA) National Convention in Ottawa, Ontario. This is the 12th year for the Franchisees’ Choice Designation Program, and COBS Bread was honoured for its accomplishment in receiving this designation.
The Franchisees’ Choice designees are CFA member franchise brands who voluntarily took part in an independently-administered survey. This year, more than 70 CFA member franchise brands participated in the survey. Franchisees were asked to assess their franchisor in key areas of the franchise business model, including the franchisee selection process, franchisee information package, leadership, business planning and marketing, training and support, as well as ongoing operations and the relationship between the franchisor and franchisee.
“Being awarded the CFA Franchisees’ Choice Designation is significant in many ways,” says John Gilson, Vice President of COBS Brad. “it provides us with valuable insight from our franchisees into our performance and our progress, and it signals to prospective franchisees that we’re a preferred franchisor. We are grateful that we’ve been awarded it for 12 years running now – we believe it’s instrumental to our growth.”
In the due diligence process of investigating a franchise opportunity, speaking with existing franchisees about the opportunity being explored is essential. For prospective franchisees, the Franchisees’ Choice Designation identifies that a franchise brand has received a solid endorsement through its satisfaction ratings from its franchisees. The 2022 Franchisees’ Choice Designees are representative of the spectrum of franchise opportunities and the diversity and standard of excellence of CFA members.
“We celebrate Franchisees’ Choice Designees for exemplifying franchising’s core principle of working in partnership, sharing success and Growing Together™,” says Sherry McNeil, CFA President & Chief Executive Officer. “Our congratulations go out to this year’s Franchisees’ Choice Designees on receiving this outstanding vote of confidence from their franchisees.”
For more information about Franchisees’ Choice designation and a full list of winners, visit https://cfa.ca/fcd-winners-2022/.
About COBS Bread
COBS Bread (BD Canada Ltd.) bakeries is a one-of-a-kind family-owned bakery franchise, with a vision to be the favourite bakery in every community. Every morning at each one of our 146 bakeries, all bread, treats, buns, scones (and more) are baked fresh. All leftover product is donated to local charities at the end of each day, allowing COBS Bread to donate over $50M of retail product annually. COBS Bread’s loyalty program, COBS Club, provides customers with rewards for purchases and currently has has over 200,000 members. COBS Bread has received a Franchisees’ Choice Designation from the Canadian Franchise Association for 12 consecutive years and is also recognized as a Great Place to Work®.
About the Canadian Franchise Association
The Canadian Franchise Association (CFA) helps everyday Canadians realize the dream of building their own business. CFA advocates on issues that impact this dream on behalf of more than 700 corporate members and over 40,000 franchisees from many of Canada’s best-known and emerging franchise brands. Beyond its role as the voice of the franchise industry, CFA strengthens and develops franchising by delivering best-practice education and creating rewarding connections between Canadians and the opportunities in franchising. Canadian franchises contribute over $100 billion per year to the Canadian economy and create jobs for more than 1.9 million people. Learn more at www.cfa.ca or www.FranchiseCanada.online.
-30-
CFA Media Contact:
Krystal Novis
Fishman Canada Inc.
Tel: (647) 881-9384
E-mail: [email protected]