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(Vancouver, BC) March 8, 2021 – COBS Bread’s seasonal Hot Cross Bun campaign officially launches today, with a focus on encouraging customer to “doughnate” throughout the campaign. COBS Bread hopes to raise $250,000 for charitable organizations across Canada.

The goal of the campaign is to raise funds COBS Bread’s charitable partner, Breakfast Club of Canada, in addition to supporting community charities across the country through sales of Hot Cross Buns. Each bakery has selected a charity that makes a local impact, and will be raising funds in-bakery throughout the campaign.

“As a local community bakery, connecting with local charities is a cornerstone of our business,” says Brad Bissonnette, VP of Marketing for COBS Bread. “And we also recognize that in the midst of this pandemic, people want to have options- for how they can get their food and bread, and give back to their communities. We’re looking forward to the outcome of these efforts and the impact we can make across the country.”

The Doughnation opportunities schedule is as follows:

Anytime from Feb 25 – April 7, 2021:
  • Donate the value of a virtual Hot Cross Bun 6-pack: Customers are encouraged to donate the value of a Hot Cross Buns 6-pack ($7.50) to Breakfast Club of Canada throughout the duration of the Hot Cross Buns campaign online.
  • Donate at your local COBS Bread bakery: Customers can donate at the point of purchase to the bakery’s local community charity throughout the campaign.
Doughnation Week (with donation match from COBS!), March 22 – March 27, 2021:
  • Support your community by donating a virtual 6-pack of hot cross buns online and COBS will match your donation, with 100% of the proceeds going back to the charity your local bakery is raising funds for.
Doughnation Day, Saturday, March 27, 2021:
  • Purchase a 6-pack via any channel: Customers can purchase a 6-pack of Hot Cross Buns via any channel (delivery or in-bakery purchases), and COBS Bread will donate $2 to the bakery’s local community charity.

COBS Bread bakeries are encouraged to strive to raise at least $1,000 for their charities throughout the doughnation period, and the organization’s overall goal for fundraising during this period is $250,000.


At every one of COBS Bread’s 130+ locations across Canada are hand-crafted bread and flavourful treats, baked fresh every day. Offering traditional sandwich breads, artisanal loaves and smart indulgences, COBS Bread focuses on helping you bring high quality, healthy and delicious baked goods into your home. At the end of the day, all leftover product is donated to local charities.

COBS Bread is part of Bakers Delight Holdings Ltd, established in 1980 and operating as Bakers Delight in Australia and New Zealand and COBS Bread in Canada and the United States. Together, they have grown to become the world’s most successful bakery franchise with more than 700 bakery locations worldwide. For more information about COBS Bread, please visit www.www.cobsbread.com.