Marketing Specialist

Great Place to Work® Certified

Marketing Specialist

Reports to: Senior Marketing Manager, Brand & Retail Experience 

Location: Vancouver, BC

Annual Salary: $65,000 – $70,000 based on experience

• Are you interested in playing a key role in shaping the growth of a dynamic company? 
• Are you passionate about omni-channel marketing and are constantly looking for ways to improve and maximize opportunities? 
• Do you love to drive results and celebrate in the success of your team? 
• Are you an interdisciplinary marketing expert?  

We are looking for an experienced individual who thrives in a fast-paced environment to join the COBS Bread Marketing Team. This position specializes in omni-channel marketing campaign strategy, to deliver campaigns that achieve set KPIs through various marketing initiatives. 

Key responsibilities include: 

• Support execution of Marketing Campaign Calendar to develop a marketing plan that maximizes ROI and achieves set KPIs 
• Manage Marketing Campaign Timeline to ensure key milestones are met from development to post-launch 
• Support Marketing Campaign Budget to ensure marketing initiatives are within scope 
• Drive Support Office Team and Franchise network campaign briefings regularly to ensure effective execution   
• Assist with the roll out strategy for all advertising platforms  
• Assist with creative review and artwork sign-off of all campaign materials including in-bakery POS, digital (advertising, signage, POS system, website), and local 
• Provide regular campaign results to Operations Team and Franchise network 
• Support in campaign evaluation execution 
• Manage execution and delivery of Breaducate e-learning module for each campaign 
• Provide support for Marketing projects as required 

Requirements

What You Bring to the Table: 

• 3 years experience as a Specialist / Assistant Marketing Manager / Associate Marketing Manager in leading the omni-channel marketing campaign strategies from concept to execution 
• Strong project management skills in overseeing multiple projects and meeting tight deadlines 
• Excellent verbal communication skills with strength in presentations 
• Excellent written communication skills with strength in short and long form copywriting 
• Bachelor’s Degree with concentration in Marketing, Communications or Advertising is an asset 
• Knowledge of Retail, Consumer Packaged Goods and/or Franchising is an asset 
• Experience in SEM and paid media channels is an asset 
• A keen omni-channel marketing lens that optimizes for digital as well as in-store 

Benefits

What’s in it for You

Not only do we have fresh COBS Bread product delivered daily to our Vancouver Support Office, we offer some pretty sweet perks too!

• A flexible work arrangement and a one-time work from home reimbursement to ensure you’re set up for success
• Competitive salary, company bonus and vacation plan
• A great Extended Health & Dental Benefit, Group RRSP Matching, and Health Spending Account
• Paid sick, mental health and personal leave days
• Paid day for community service or volunteer opportunity
• Subsidized wellness program and an on-site gym facility
• An open, ‘continuous-learning’ environment where professional development and career progression is encouraged
• Work within a dynamic, driven, high-achieving, close-knit and fun-loving team
• High level of autonomy and responsibility
• Complimentary self-serve kitchen of fresh produce, deli meats and of course, COBS Bread and treats!

We thank all applicants for their interest in COBS Bread but would like to advise that only applicants shortlisted for interview will be contacted.

We are an equal opportunity employer and value diversity at our company.

About COBS Bread

With over 160 locations, COBS Bread serves fresh and delightful baked goods to communities across Canada. Any unsold items are donated daily to various local charities and food banks. The company’s success can be attributed to the quality of our product, the development of our people and our warm and friendly customer service.

COBS Bread is part of Bakers Delight – Established in 1980 operating as Bakers Delight in Australia and New Zealand, and since 2003 as COBS Bread in Canada and the USA. Together we have grown to more than 700 bakeries across Australia, New Zealand, Canada and the USA. The entire network employs over 15,000 people, serving more than 2.1 million customers each week.

Accessibility

Accommodation is available upon request for applicants and employees with disabilities. If you are contacted for a job opportunity, please advise us of any accommodations needed to ensure you have access to a fair and equitable process. Any information received relating to accommodation will be addressed confidentially.