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COBS BREAD LAUNCHES NEW PLANT-BASED BEYOND SAUSAGE® ARRABBIATA MINI PIZZA

FOR IMMEDIATE RELEASE

(Vancouver, BC) February 4, 2021 – COBS Bread is beyond ecstatic to present the Beyond Sausage® Arrabbiata Mini Pizza to their customers, which will enhance their lineup of popular mini pizzas. It is now available at COBS Bread bakeries across Canada and the U.S. for a limited time.

“Adding the great, savoury taste of a Beyond Meat® product to one of our most popular offerings is an exciting moment for our company, and our customers,” says Brad Bissonnette, VP of Marketing for COBS Bread. “More and more, consumers expect to find plant-based options available when shopping for food. This will provide all pizza-lovers an opportunity to enjoy our delicious pizzas, while enjoying a plant-based experience.”

“We are proud to partner with COBS Bread on a delicious and satisfying plant-based pizza option inspired by one of COBS Bread’s most beloved offerings,” says Tim Smith, VP of Foodservice Sales, North America at Beyond Meat. “The Beyond Sausage Italian Crumbles are designed to deliver the craveable taste and texture of traditional pork sausage while offering the added nutritional and environmental benefits of plant-based protein so that fans can continue to enjoy their favorite pizza toppings, no sacrifice required.”

The new Beyond Sausage® Arrabbiata Mini Pizza is completely plant-based. Beyond Sausage  Italian Crumbles are made with simple, plant-based ingredients with no GMOs, soy or gluten. At the bakery,

The Mini Pizza campaign will run through February 24th at all COBS Bread Canadian bakeries. For more information, visit www.cobsbread.com/campaigns/mini-pizzas.

About COBS BREAD

At every one of COBS Bread’s 130+ locations across Canada are hand-crafted bread and flavourful treats, baked fresh every day. Offering traditional sandwich breads, artisanal loaves and smart indulgences, COBS Bread focuses on helping you bring high quality, healthy and delicious baked goods into your home. At the end of the day, all leftover product is donated to local charities.

COBS Bread is part of Bakers Delight Holdings Ltd, established in 1980 and operating as Bakers Delight in Australia and New Zealand and COBS Bread in Canada and the United States. Together, they have grown to become the world’s most successful bakery franchise with more than 700 bakery locations worldwide. For more information about COBS Bread, please visit www.www.cobsbread.com.

About Beyond Meat

Beyond Meat, Inc. (NASDAQ:BYND) is one of the fastest growing food companies in the United States, offering a portfolio of revolutionary plant-based proteins made from simple ingredients without GMOs, bioengineered ingredients, synthetic colours and flavours, hormones, antibiotics or cholesterol. Founded in 2009, Beyond Meat products are designed to have the same taste and texture as animal-based meat while being better for people and the planet. Beyond Meat’s brand commitment, Eat What You Love™, represents a strong belief that there is a better way to feed our future and that the positive choices we all make, no matter how small, can have a great impact on our personal health and the health of our planet. By shifting from animal-based meat to plant-based protein, we can positively impact four growing global issues: human health, climate change, constraints on natural resources and animal welfare. As of September 26, 2020, Beyond Meat had products available at approximately 122,000 retail and foodservice outlets in over 80 countries worldwide. Visit www.BeyondMeat.com and follow @BeyondMeat, #BeyondBurger and #GoBeyond on Facebook, Instagram and Twitter and @BeyondMeatOfficial on TikTok.