FOR IMMEDIATE RELEASE
(Vancouver, BC – May 17, 2021) COBS Bread has been announced as a recipient of the CFA Franchisees’ Choice Designation for the 11th consecutive year. This is the second year that award winners have been announced virtually amidst COVID-19. Now in its 11th year, the annual Franchisees’ Choice Designation Program recognizes COBS Bread for its accomplishment in receiving this designation.
The Franchisees’ Choice Designees are CFA member franchise brands who voluntarily took part in an independently administered survey. This year, more than 60 CFA member franchise brands participated in the survey. Franchisees were asked to assess their franchisor in key areas of the franchise business model, including the franchisee selection process, franchisee information package, leadership, business planning and marketing, training and support, as well as ongoing operations and the relationship between the franchisor and franchisee.
In the due diligence process of investigating a franchise opportunity, speaking with existing franchisees about the opportunity being explored is essential. For prospective franchisees, the Franchisees’ Choice Designation identifies that a franchise brand has received a solid endorsement through its satisfaction ratings from its franchisees. The 2021 Franchisees’ Choice Designees are representative of the diversity of franchise opportunities and the standard of excellence of CFA members.
“Everyday Canadians sharing success and Growing Together™ is one of franchising’s core principles and what we celebrate year after year when we honour our Franchisees’ Choice Designees,” says Sherry McNeil, CFA President & Chief Executive Officer. “We extend our congratulations to all of this year’s Franchisees’ Choice Designees on receiving this remarkable vote of confidence from their franchisees.”
For more information about the Franchisees’ Choice Designation and for a full list of winners, visit https://www.cfa.ca/cfa-awards/.
About the Canadian Franchise Association
The Canadian Franchise Association (CFA) helps everyday Canadians realize the dream of building their own business. CFA advocates on issues that impact this dream on behalf of more than 700 brand members and over 40,000 franchisees from many of Canada’s best-known and emerging franchise brands. Beyond its role as the voice of the franchise industry, CFA strengthens and develops franchising by delivering best-practice education and creating rewarding connections between Canadians and the opportunities in franchising. Canadian franchises contribute over $100 billion per year to the Canadian economy and create jobs for more than 1.9 million people. Learn more at www.cfa.ca or www.FranchiseCanada.Online.